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Register online for Jan 26, 2008 Workshop ($75 until 12/31/07; $95 after 12/31/07)

Register online for Jan 27, 2008 one-hour Individual Consultation ($150)


I'd Rather Be in the Studio,
But I have To Eat
A No-Excuses Art Marketing Workshop with Alyson B. Stanfield

Saturday, January 26, 2008
9:30 am to 3:30 pm

Gorton Community Center
400 East Illinois Road
Lake Forest, IL 60045

Artists: Would you like to sell more art? We understand that you'd rather be in the studio, but we also know you have to eat. Alyson B. Stanfield of understands and is coming here in January to give you five hours of ideas that you can use to promote yourself and sell more art. You can't make great art if you're constantly worried about feeding yourself and your family.

Topics Include:

Your Art Doesn't Speak for Itself

  • Differentiate yourself with your artist statement: what it is, what it isn't, how to write it, and why you need to do this first

  • How to introduce yourself as an artist so people want to know more

Share, Don't Sell, to Build Your Mailing List

  • Why your contact list is your most important asset

  • How to organize and expand your mailing list

Create a Portfolio to Knock Out the Competition

  • 12 rules for putting together first-class marketing materials

  • How to amplify your online presence

  • Why to start a blog or how to beef up the one you have

Save Money and Generate Buzz on a Shoestring

  • How to become a media magnet so buyers come to you

  • How to get creative with your finances

  • How to get creative with your venues

Cost is $75 early registration until December 31st., $95 after December 31st. For more information call: (847) 234-3743.  Optional Individual Consultations with Alyson are available on Sunday. Cost is $150/person for one hour.